Strategy Goal  Action
Media engagement and community education Increase Australian community understanding and awareness of altruistic surrogacy and its benefits Part-time social media resource engaged from October 2019 to promote positive content across multiple social media platforms
Promote a workable altruistic surrogacy framework Significantly raise the proportion of Australian intended parents engaging in domestic surrogacy Introduced SASS program December 2018 to better facilitate screening, education and professional support of Australian surrogates and intended parents

Allowed Monash University to conduct an independent evaluation of the SASS program from January 2020 – Jan 2022

Empower more Australian women to consider altruistic surrogacy Significantly raise the proportion of Australian intended parents engaging in domestic surrogacy Tell positive surrogate stories; promote community conversations; work with national and state media
Lobby to modify state and federal laws to make engaging in domestic surrogacy more affordable, better supported with less risks for all parties Ensure children born via surrogacy to Australians have their intended parents recognised as their legal parents from birth Legal affairs sub-committee working since Feb 2020 on a grass-roots strategy at state level to harness support from parents to engage with their local parliamentary members on the need for law reform